statistics add-on

Statistics gives business owners valuable insight into store popularity, new store demand, and product performance.

With this business strategy tool you can:

  • Keep track of which stores receive the most search traffic and adjust store inventory to match demand.
  • Make informed decisions about where to expand based on search analytics that display the top searched locations where you do not currently have a store.
  • See which product categories perform best and align your business strategy to match the demand.

Whether you want to keep tabs on which existing store locations are the most searched for, or plan for business expansion, intelligence from the Statistics add-on can greatly benefit business strategy.


The add-on contains a Dashboard tab and an All Searches tab.

The Dashboard shows you the:

  • overall number of searches for each location
  • top 10 search locations
  • top searched locations in a heat map
  • analysis of used categories

All Searches displays a list of all the searched locations with the corresponding number of searches for each. Within All Searches, you can click on a specific location to view the:

  • total number of searches for that location
  • ten nearest locations that you have on a map
  • analysis of used categories

Statistics can be filtered to match your needs. For example, you can choose to show the results by the day, the week, a custom range, or the past month. All search results corresponding to your selected data range can be exported to a CSV file.

Take a look at the screenshots below for a visual of how Statistics works.

Version 1.1.21 - September 7, 2022
  • Fixed: PHP 8.x Compatibility issue.
Version 1.1.2 - October 25, 2021
  • Changed: Use the timezone settings from the General Settings page in WordPress for the search dates instead of the server time.
Version 1.1.1 - March 7, 2019
  • Fixed: PHP warning showing in the dashboard widget with PHP 7.x
Version 1.1.0 - January 25, 2019
  • Added: Show the Screen Options tab on the All Searches pages, so you can adjust the number of shown locations on each page.
  • Added: A dashboard widget that shows the search count for today / yesterday / this week / current month and todays popular searches.
  • Added: Tools tab where you can reset the statistics.
  • Added: Support for OpenStreetMaps which will work once the WP Store Locator 3.0 update is released.
  • Added: A wpsl_statistics_tools capability that allows you to restrict access to the tools tab.
  • Changed: Clicking on export will now export all data for the date range, instead of only what is visible on the current page.
  • Changed: The used marker colors on the nearby locations map are now based on the selected markers on the WPSL settings page.
  • Fixed: Duplicate dates sometimes showed up on the search graph.
  • Fixed: When the last quarter is selected in the first quarter it would not show search data.
  • Fixed: Prevent a grey border from showing around the map on the stats dashboard when the data is spread across the world.
  • Fixed: Install error on older PHP versions.